Google Killed Your Traffic – But Smart Businesses Are Thriving. Here’s Why
How Google's Algorithm Update Affects Healthcare and Wellness Websites?
In the past year, Google has implemented significant changes to its algorithm, resulting in a drastic drop in organic traffic for many websites. One of the most notable examples is HubSpot, which lost between 70-80% of its traffic. Reason for tanking was they focused on strategy “Traffic by any means“. Spreading your content to thin on varius topics that aren’t similar to your topic was manipulative SEO method that gain short term success but at what cost?
Understanding the 'Traffic by Any Means' Strategy
The 'Traffic by Any Means' strategy focuses on attracting visitors at any cost, often through mass-producing content optimized for search engines but lacking real value for users. While this tactic may boost traffic in the short term, it can ultimately lead to a decline in website authority and user trust. Google's latest algorithm update directly addresses this issue, prioritizing quality over quantity and penalizing websites that rely on manipulative SEO tactics.
In the past year, Google has implemented significant changes to its algorithm, resulting in a drastic drop in organic traffic for many websites. One of the most notable examples is HubSpot, which lost between 70-80% of its traffic. These changes particularly impact industries that rely on content marketing and SEO, including healthcare and wellness.
If your business operates in this niche and depends on SEO strategies, it is crucial to understand what happened, why it happened, and how to adapt to protect or increase your organic traffic.
What Did Google Change and Why?
Google's new algorithm, known as the “Helpful Content Update”, aimed to eliminate content primarily written for ranking rather than user value.
Key changes introduced:
Reduced visibility for websites that mass-produce generic content – Websites publishing large volumes of articles without real added value have now lost visibility.
Priority on expertise and user experience – Google now prioritizes authoritative websites that provide reliable, expert, and in-depth information, which is especially important in healthcare and wellness.
Boosting user-generated content – Forums, reviews, and authentic user experiences are now given more importance, as seen in the traffic rise on platforms like Reddit and Quora.
Using AI to understand user intent – Google now better recognizes context and content quality, eliminating “clickbait” titles and superficial articles.
The goal of this change is clear – to improve user experience and eliminate manipulative SEO strategies that relied on mass-producing content without real value.
How Does This Impact Websites in the Healthcare and Wellness Industry?
Healthcare and wellness are industries particularly sensitive to Google algorithm changes. Since Google strictly evaluates content that can impact users' health and well-being (YMYL – Your Money, Your Life category), expertise and authority are more important than ever.
Losers in this change:
Websites with generic blogs lacking expert authority.
Portals using AI-generated articles without human review.
Websites copying content from other sources without adding value.
Winners in this change:
Websites publishing authentic, scientifically backed, and expert-written articles.
Blogs and portals with certified authors in healthcare and wellness.
Websites offering user reviews, forums, and audience interaction.
How to Adapt and Maintain High Google Rankings?
If you want to ensure stable organic traffic and avoid visibility loss, you need to adjust your SEO strategy. At Partner Media, an agency specializing in SEO and PPC for the healthcare and wellness industry, we recommend the following steps:
Focus on high-quality, expert, and credible content – Hire certified professionals and doctors to write blogs and articles.
Provide users with deeper analysis and concrete advice – Instead of superficial articles, create detailed guides, case studies, and scientifically backed texts.
Optimize user experience (UX) and page loading speed – Google now values good navigation, interactive content, and mobile optimization even more.
Include user reviews and interactions – Comments, user experiences, and forums can help strengthen your credibility.
Diversify traffic sources – Do not rely solely on Google. YouTube, social media, email marketing, and PPC campaigns can help you maintain a stable visitor base.
Conclusion
Google's latest algorithm update clearly shows that it is no longer enough to write content just for SEO optimization. Expertise, credibility, and user experience are now key factors for high ranking in healthcare and wellness.
If you want to secure stable organic traffic and avoid losses, you need to adjust your strategy. Partner Media can help you develop SEO and PPC campaigns tailored to Google's latest guidelines, ensuring that your content remains visible, relevant, and valuable to users.
📩 Contact us today and find out how we can optimize your digital marketing strategy!